Al Mulla & Behbehani continues its journey of strategic growth

Continuing its celebration of its 15th Anniversary, Al Mulla & Behbehani opens an all-new showroom for Chrysler, Dodge and Ram, and a new standalone Jeep showroom

In the year that marks its 15th anniversary, Al Mulla & Behbehani Motor Company (MBMC), the sole authorized distributor of Chrysler, Dodge, Ram, Jeep, Alfa Romeo, Fiat, Abarth and the Mopar®️ brands in the State of Kuwait, continues its commitment to strengthening the joint venture that brought together two giant automotive distributors in Kuwait back in 2006. To commemorate the occasion, the company recently celebrated the opening of an all-new showroom for Chrysler, Dodge, and Ram, as well as a new standalone Jeep showroom in Al Rai Area in Kuwait.  Deputy Chairman of Al Mulla & Behbehani Mr. Talal A. Al Mulla, accompanied by H.E. Ambassador Alina Romanowski, the U.S. Ambassador to the State of Kuwait, Deputy Chief of Mission at the U.S. Embassy Mr. James Holtsnider, and Board Member at MBMC Mr. Talal Behbehani inaugurated the official ceremonies.

Alongside the openings of the two new showrooms, Al Mulla & Behbehani also celebrated the regional launch of the all-new Jeep Grand Cherokee L, with a special regional reveal ceremony held at the MBMC new Jeep showroom earlier that day. Honored guests and dignitaries experienced firsthand the innovative new design and special features of the new Jeep Grand Cherokee L, a three-row version of the popular award-winning off-road SUV.

The Jeep legend began in 1941 with the fabled Willys MB – the first ever mass-produced 4x4 vehicle – and grew over the decades with the constant launch of new products building an enduring reputation that has seen the brand become synonymous with off-road excellence. Constant innovation has seen the legend evolve, with comfort, handling and connectivity now every bit as much of the Jeep DNA as its off-road prowess. The Jeep brand continues to deliver an open invitation to live life to the fullest by offering a broad line-up of vehicles that give owners the sense of security to handle any journey with confidence.

At the showrooms’ opening ceremonies, Deputy Chairman of Al Mulla & Behbehani Motor Company Mr. Talal A. Al Mulla commented: “We are honored to have H.E. Ambassador Alina Romanowski, the U.S. Ambassador to the State of Kuwait join our celebrations of the 15^th Anniversary of Al Mulla & Behbehani Motor Company, a joint venture partnership between Al Mulla Group and Mohammad Saleh & Reza Yousef Behbehani, and to commemorate the occasion with the opening of these two new showrooms today, which also coincided with the regional launch of the new Jeep Grand Cherokee L, SUV. Al Mulla & Behbehani is a strategic alliance and a journey that will continue for years to come, with significant investments planned in the near future to deliver world-class experiences to our loyal customers in Kuwait.” Adding, “Al Mulla & Behbehani was built on three pillars; well trained staff, continually improved processes, and state of the art facilities, which are vital to our ongoing commitment to improve the customer experience across all fronts. Today, we are proud to showcase the perfect execution of all these principles in action.”

Fifteen years’ history of growth and commitment to excellence

Established in April 2006 through a joint venture between Al Mulla Group, a leading diversified privately held business group based in Kuwait and Mohammad Saleh & Reza Yousef Behbehani, Al Mulla & Behbehani Motor Company (MBMC), is the sole authorized distributor of Chrysler, Dodge, Ram, Jeep, Alfa Romeo, Fiat, Abarth and the Mopar®️ brands in the State of Kuwait. This strategic partnership is doubly special since both companies not only brought decades of automotive experience to the table, but it also led to a unification of sales and service operations. The alliance created an extraordinary opportunity to increase market share and enhanced customers’ experience at every step of their journey.

During the next three years, Al Mulla & Behbehani plans to enhance and develop showrooms and service facilities throughout Kuwait with investments in new facilities and renovation of existing ones valued at around US $ 55 million, with the goal of enriching the customers’ sales and after sales experiences. Earlier this year, the company initiated a number of digital transformation changes including the launch of the MBMC APP, and utilization of WhatsApp business communication features putting MBMC closer to its customers than ever before; whilst giving our customers more flexibility and the convenience in exploring our offers, products and wide range of services through digital devices.

In 2018, and as part of its continuous development strategy and growth vision, the company announced the opening of its most modern automotive facility in Al Ahmadi in Kuwait, which includes a vehicle showroom, parts retail outlet, general repair facility and, for the first time, a dedicated Express Lane quick service area. In 2019, MBMC also opened a standalone Mopar ExpressLane facility in Shuwaikh, which is the largest facility of its kind in the world. Extending over an area of 3,000 m², the state of the art Mopar Express Lane facility includes two dynamic reception lanes, and 32 working bays. Additionally, our after-sales and customer care brand Mopar provides the highest level of care for our customers and their vehicles by using professional technicians who are trained in accordance with the highest international standards established by Stellantis and providing original spare parts and accessories. These investments are a testimony to the ongoing commitment Al Mulla & Behbehani has put in place in providing the essential facilities, processes and people to make sure that a high-quality customer relationship, which only starts with the purchase of a new vehicle, continues for many years.

At Al Mulla & Behbehani, we provide our customers with the priority, transparency, accuracy, and value that they expect when visiting any of our facilities located in different areas in Kuwait. Our globally renowned brands in the automotive industry combine exceptional style with ultimate driving performance. Equipped with the latest technology and safety features. Our vehicles range from small fuel-efficient city cars to legendary muscle cars and iconic off-road vehicles, sophisticated and refined sedans to high performance cars that stir the emotions.